What tool in Search Ads 360 allows you to plan, budget, manage your spend, and understand your campaign's success?

Analysis of Correct Answer(s)

• Performance Center is the correct answer as it is the dedicated hub within the new Search Ads 360 experience for strategic campaign management. It integrates all the functions mentioned in the question:
  • Planning: It allows you to create performance plans to forecast how changes in spend or targets might impact key metrics like conversions and revenue.
  • Budgeting and Spend Management: It provides robust budget management tools to set budgets, monitor spend pacing in real-time, and make informed adjustments to stay on track.
  • Understanding Success: By comparing actual performance against your forecasts and plans, you can effectively measure and understand the success of your campaigns.

Analysis of Incorrect Options

• Tools & Settings: This is a general menu containing various separate utilities, such as custom columns, bid strategies, and account access settings. It is not a single, cohesive tool for planning and budgeting.
• Overview page: This page provides a high-level summary dashboard of your account's performance. While useful for a quick status check, it lacks the in-depth forecasting and budget management features needed for strategic planning.
• App Switcher: This is a navigation element in the user interface that allows you to switch between different Google Marketing Platform products (e.g., Google Analytics, Campaign Manager 360). It has no campaign management function.