Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?

Analysis of Correct Answer(s)

• Labels: This is the correct answer because Labels are custom tags that can be applied to campaigns, ad groups, ads, and keywords in Search Ads 360. They are specifically designed for organizing and annotating elements. By creating and applying a label such as "New Basketball Audience Q3", the customer can easily filter reports to isolate and analyze the performance of the campaigns that were part of this specific update. This directly addresses the need to "keep track of those changes."

Analysis of Incorrect Options

• Templates: Templates in Search Ads 360 are used to automate the creation and management of campaigns, ads, and keywords based on inventory or business data. They are a tool for scaling campaign management, not for tracking specific historical updates or annotating campaign elements.

• Conversion columns: These columns are used to report on specific conversion actions. While the campaign changes are intended to drive conversions, a conversion column only measures the outcome (the conversion itself) and does not track the management action or change that was made to the campaign.

• Segments: Segments are a reporting feature used to break down performance data by dimensions like device, date, or network. While you can segment a report to view performance by audience, a segment is a method of analysis, not a tool you apply to campaigns to track a specific update or change.