Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads.What's another way they can segment conversions within Search Ads 360?

Analysis of Correct Answer(s)

Connecting social media accounts is the correct way to segment conversions from other channels within Search Ads 360.

• Search Ads 360 is a cross-channel management platform that extends beyond just search engines.
• By integrating supported social engines (like Meta or Twitter), the platform can track performance and conversions from paid social campaigns.
• This provides a more holistic view of the customer journey and allows for cross-channel attribution. The clothing store can then see how paid social campaigns contribute to sales, answering their question about conversion sources beyond paid search.

Analysis of Incorrect Options

• Connect their Google Analytics 4 account to Search Ads 360: While a best practice, connecting GA4 primarily allows you to report on how your SA360 campaigns drive GA4 conversions and to use GA4 audiences for bidding. It doesn't bring paid social channel data into SA360 for segmentation.

• Connect their Looker Studio account to Search Ads 360: Looker Studio is a data visualization tool. You connect SA360 to Looker Studio to build reports, not the other way around. This connection doesn't add new conversion data into the SA360 platform.

• Connect their Google Ads account to Search Ads 360: This is a fundamental step to manage search campaigns within SA360. It provides the paid search data the customer is already aware of and does not introduce data from other channels like social media.