You are in your Google Analytics property's Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?

Analysis of Correct Answer(s)

The Free form exploration is the correct choice because its primary purpose is to allow for deep, customized data analysis in various formats, including a highly configurable table. Within a Free form exploration, you can: - Drag and drop desired dimensions (like Country or Device category) into rows and columns. - Add multiple metrics (like Users and Conversions) as values. - Apply segments and filters to create a highly specific, customized report in a table format.

This flexibility makes it the ideal tool for the task described.

Analysis of Incorrect Options

• Cohort explorations: This technique is used to analyze user retention and behavior over time. It focuses on groups of users (cohorts) who share a common characteristic, which is a more specific use case than building a general custom table.
• Segment overlap: This technique uses a Venn diagram to visualize the relationships and overlaps between different user segments. It's for comparing audiences, not for arranging metrics and dimensions in a table.
• Funnel exploration: This visualizes the steps users take to complete a conversion path (funnel). Its goal is to identify drop-off points in a predefined journey, not to create a custom table of metrics and dimensions.