You need to review several sets of data, and decide to create a table report so you can see them side by side. Which component of the Analytics interface helps you do that?

Analysis of Correct Answer(s)

The Comparisons component in Google Analytics 4 is the correct tool for this task. It allows you to evaluate subsets of your data side-by-side within a single standard report.

• You can add up to four comparison rules at a time.
• Each comparison is defined by a set of conditions based on dimensions (e.g., Device Category, Country) and their values.
• This creates temporary, color-coded columns in your report tables, making it easy to see how different segments, like "Mobile Traffic" versus "Desktop Traffic," perform against each other for the same metrics.

Analysis of Incorrect Options

• The Segments component: While Segments define the subsets of users or sessions you want to analyze (e.g., "Purchasers"), the Comparisons tool is the specific interface component you use to apply these segments for a side-by-side view in standard reports. Segments are the "what," while Comparisons is the "how."

• The Filters component: Filters are used to narrow down the data shown in a report. A filter applies to the entire report and shows only the data that matches the filter's criteria, rather than creating a side-by-side comparison of different data sets.

• The Date Picker component: This tool is used specifically for changing the date range of a report or comparing two different time periods. It does not allow for comparing data based on user attributes or behaviors like the Comparisons component does.