Your team needs to change the default primary dimension for the User Acquisition Report within their Google Analytics property. Which action can they take to accomplish this?

They can select a new primary dimension.

They can add a custom dimension to the report.

They can use the customization feature to edit the built-in report.

They can create an exploration with the new primary dimension.

Explanation

Analysis of Correct Answer(s) The correct action is to use the customization feature to edit the built-in report. In Google Analytics 4, users with Editor or Administrator roles can modify the standard reports available in the navigation.

  • This feature allows you to change the default dimensions and metrics that appear when the report is first opened.
  • After customizing the report, you can save it, which permanently updates the default view for all users of that property. This directly accomplishes the goal of changing the default primary dimension for the entire team.

Analysis of Incorrect Options - Creating an exploration: This builds a new, separate analysis in the "Explore" section. It is used for in-depth, ad-hoc analysis and does not change the built-in "User Acquisition Report". - Selecting a new primary dimension: While you can select a different primary dimension directly within the report interface, this change is temporary. It only applies to your current session and will revert to the default once you navigate away. - Adding a custom dimension: This makes a new dimension available for use in reporting, but it does not, by itself, change the default configuration of any existing report. You would still need to use the customization feature to set that new dimension as the default.