You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

Analysis of Correct Answer(s)

• Data Import: This is the correct feature because it is specifically designed to upload data from external sources and join it with the data Google Analytics has already collected. For the scenario described—combining point-of-sale (POS) data with website/app data—you would typically use the Offline Event data import type. This allows you to enrich your existing online data with offline interactions, providing a more complete view of the customer journey.

Analysis of Incorrect Options

• Measurement Protocol: While the Measurement Protocol is the underlying technology that allows you to send raw event data directly to Google Analytics servers from any environment (including a POS system), Data Import is the higher-level, structured feature for the specific business goal of joining offline datasets with online data. The question's context of using data "in conjunction with" other data points more directly to the joining/enrichment function of Data Import.

• HTTP request: This is a general web technology, not a specific Google Analytics feature. The Measurement Protocol uses HTTP requests to send data, but "HTTP request" itself is just the transport method.

• Modify event: This feature is used to alter event data that is already being collected from your website or app before it is processed. It cannot be used to introduce new data from an external system like a POS.