Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program?
The Session scope would be set.
The Item scope would be set.
The User scope would be set.
The Event scope would be set.
Explanation
Analysis of Correct Answer(s)
- The User scope is the correct choice because a customer's rewards program membership status is a characteristic that defines the user themselves. This attribute is persistent and should apply to all of the user's sessions and events, not just a single interaction or visit. For example, if a user is a "Gold Member," you want to associate all of their activity with that status until it changes. A user-scoped custom dimension is designed specifically for these types of persistent user attributes.
Analysis of Incorrect Options
- Event scope: This scope applies a value only to the specific event for which it was set. Membership status is a continuous state, not an attribute of a single action like a button click.
- Session scope: This scope applies a value to all events within a single session. If the user starts a new session later, the value would be lost. Since membership status persists across multiple sessions, this scope is inappropriate.
- Item scope: This scope is used to describe characteristics of a specific product or item, such as size or color. Membership status is an attribute of the customer, not the item they are viewing or purchasing.