Which of these reports highlight how users behave on product detail pages based on the type of device they're using?
The Events Report
The Pages and Screens Report
The Tech Details Report
The User Acquisition Report
Explanation
Analysis of Correct Answer(s)
The Pages and Screens Report is the correct answer because its primary purpose is to show user engagement on specific pages of your website or screens of your app.
- The report's primary dimension is Page path and screen class, allowing you to isolate and analyze behavior on specific pages, such as product detail pages.
- To see how behavior differs by device, you can add a secondary dimension like Device category (e.g., Desktop, Mobile, Tablet). This directly addresses the question by combining page-level data with device segmentation to highlight how different user groups behave.
Analysis of Incorrect Options
- The User Acquisition Report: This report focuses on how users arrived at your site (e.g., from which marketing channel or source). It does not provide detailed behavioral metrics for specific pages.
- The Tech Details Report: While this report shows data by device type, its primary focus is on the technology used to access your site, not the specific content users interact with. It's less direct for analyzing behavior on a particular page.
- The Events Report: This report details the specific actions (events) users take, such as
add_to_cartorview_item. While these events occur on product pages, the report is organized by event, not by page. You would need to add a secondary dimension to see which pages the events occurred on, making it a less direct method than starting with the Pages and Screens report.