Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

Analysis of Correct Answer(s) - Acquisition: This is the most direct and primary answer. The Acquisition reports are specifically designed to show how users find your website or app. They detail the source (e.g., Google, Facebook), medium (e.g., organic, CPC, social), and campaign that brought users to your property. This section is the core area for understanding your traffic origins.

• Monetization: While the primary focus of the Monetization reports is on revenue (e.g., e-commerce purchases, ad revenue), these reports can be analyzed using acquisition dimensions. For example, you can see which traffic sources are driving the most purchases or generating the most revenue. This provides valuable insights into where your most profitable users are coming from, thereby answering the question from a financial perspective.

Analysis of Incorrect Options - Demographics: This section focuses on who your users are, not how they arrived. It provides data on user attributes like age, gender, country, and interests.

• Engagement: This section measures what users do after they arrive. It tracks user interactions through metrics like events, page views, and user activity, but it does not report on their initial traffic source.