You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics?

Analysis of Correct Answer(s)

A user property in Google Analytics is an attribute that describes a segment of your user base, such as their demographic or technical characteristics. These properties are persistent and help you understand who your users are.

• "The language preference of users" is the correct answer because it is a characteristic of the user that remains consistent across their sessions. It describes the user themselves, not a specific action they took. Google Analytics automatically collects user properties like language, location, and device category.

Analysis of Incorrect Options

The other options represent different types of data:

• "How many users opened the page" and "How many users watched the video" are metrics. Metrics are quantitative measurements or counts that are associated with an event or dimension. They measure what happened or how many.

• "Name of the video" is an example of an event parameter. An event parameter provides additional context about an event (an action a user takes). In this case, when a video_play event is triggered, the video_title could be sent as a parameter to specify which video was played. It describes the item of interaction, not the user.