Which new report template should you use when you want to create a net-new report to add to the left-hand nav that details source / medium filtered to desktop users only?

Analysis of Correct Answer(s)

The Traffic Acquisition template is the correct choice because its primary purpose is to show how users arrive at your website or app.

• The core requirement is to create a report detailing source / medium. The Traffic Acquisition report's default primary dimension is Session source / medium, making it the most logical and efficient starting point.
• After creating the report from this template, you can then customize it by adding a filter for Device category and setting it to desktop to meet the secondary requirement.

Analysis of Incorrect Options

• Use the Demographic Details template: This template focuses on user attributes like age, gender, and location. It is not designed to show traffic acquisition data like source / medium as its primary dimension.
• Use the Tech Details template: While this template contains the Device category dimension needed for filtering, its primary focus is on the technology users employ (e.g., browser, OS). It is not the best starting point for a report centered on traffic sources.
• Use the Landing Page template: This template's primary dimension is the Landing page, showing which pages users first land on. While you can add source / medium as a secondary dimension, it is not the intended base for an acquisition report.