Which of these tasks can be done using audience triggers?

Analysis of Correct Answer(s)

An audience trigger in Google Analytics 4 is a powerful feature that allows you to automatically log a new event when a user's actions cause them to meet the criteria for and become a member of a specific audience.

• Create new events based on an audience rule being satisfied: This is the exact definition of an audience trigger. For example, you can create an audience for "Engaged Shoppers" who have viewed more than five product pages. An audience trigger can then generate a new event, such as engaged_shopper_milestone, the moment a user views their sixth product page and joins that audience. This new event can then be marked as a conversion or used for further analysis.

Analysis of Incorrect Options

• Create new events based on existing event parameters: This task is accomplished using the Create Event feature in the GA4 interface, which allows you to define new events based on conditions met by existing events and their parameters. It is a separate function from audience triggers.
• Create new audiences based on specific events that are triggered: This describes the standard process of building an audience. You define audience membership rules based on events, dimensions, or metrics. An audience trigger is what happens after a user joins the audience, not the process of creating it.
• Create new audiences based on predictive metrics: This describes the creation of a specific type of audience known as a predictive audience. It uses Google's machine learning models to identify users likely to purchase or churn, but it is a method of audience creation, not an audience trigger.