Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
Events from your mobile app can be combined with your existing website data
Additional events are collected from your website without you needing to change your website's code
Conversion reporting for the web data stream uses machine learning to distributes credit across channels
Events can be associated with signed-in users to enable cross-device reporting
Explanation
Analysis of Correct Answer(s)
The correct answer is accurate because Enhanced Measurement is a feature in Google Analytics 4 (GA4) that automatically captures a set of common user interactions from your website. By simply enabling this toggle in your web data stream settings, GA4 collects more than just standard page views without you needing to add or modify any tracking code.
Events collected by Enhanced Measurement include: - Scrolls - Outbound clicks - Site search - Video engagement - File downloads
This feature simplifies event tracking for marketers and analysts, providing valuable behavioral insights right from the initial setup.
Analysis of Incorrect Options
- "Conversion reporting... uses machine learning...": This describes Data-Driven Attribution, a separate attribution model within GA4. It is not related to the automatic event collection function of Enhanced Measurement.
- "Events from your mobile app can be combined...": This is a fundamental capability of a GA4 property, which is designed to unify data from both web and app data streams. It is not a specific function of the Enhanced Measurement setting.
- "Events can be associated with signed-in users...": This refers to the User-ID feature. Implementing User-ID allows for cross-device reporting, but it requires a separate, manual setup to pass a unique ID for logged-in users and is not part of the automatic Enhanced Measurement events.