When Google Analytics and Google ads are linked, how can Google Ads use conversion events from Google Analytics?
It can optimize bids for ad placements.
It can generate new keyword ideas.
It can highlight industry benchmarking data.
It can adjust and optimize ad copy.
Explanation
Analysis of Correct Answer(s)
- It can optimize bids for ad placements. When you link Google Analytics 4 (GA4) with Google Ads, you can import GA4 conversion events into your Google Ads account. This imported data is crucial for Google Ads' automated bidding strategies, such as Target CPA or Maximize Conversions. These strategies use the rich behavioral data from Analytics to understand which clicks are most likely to result in a conversion. The system then automatically adjusts your bids to show your ads to users who are more likely to complete these valuable actions, thereby optimizing your ad spend for better performance.
Analysis of Incorrect Options
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It can generate new keyword ideas. While analyzing user behavior and organic search queries in Analytics can inform your keyword strategy, the direct function of importing conversion events is not to generate new keyword ideas. Keyword generation is primarily handled by tools like the Google Keyword Planner.
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It can adjust and optimize ad copy. Conversion data helps you, the advertiser, evaluate which ad copy performs best. However, the system does not automatically rewrite or adjust ad copy based on imported conversions. Optimization of ad copy is a manual process or is handled through features like Responsive Search Ads, which test different combinations of headlines and descriptions.
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It can highlight industry benchmarking data. Industry benchmarking is a separate feature within Google Analytics that allows you to compare your site's performance against aggregated data from other companies in your industry. This is not a function of linking your Google Ads and Analytics accounts for conversion tracking.