You want to know how various ads you've placed work together on the path to conversions, so you decide to look at the Attribution Paths Report. Where in your Google Analytics 4 property can you find this report?

Analysis of Correct Answer(s)

The Advertising workspace is the correct location in Google Analytics 4 to find reports related to attribution. This section is specifically designed to help you understand the performance of your marketing campaigns and the role different channels play in the conversion journey.

• The Conversion paths report (referred to as the "Attribution Paths Report" in the question) is found here. It visualizes the touchpoints users interact with on their path to conversion.
• This section also includes the Model comparison report, which allows you to compare how different attribution models (e.g., last-click vs. data-driven) credit conversions to your marketing channels.

Analysis of Incorrect Options

• Reports: This section contains the standard lifecycle and user reports (e.g., Acquisition, Engagement, Monetization). While you can see conversion data here, it lacks the detailed, multi-touch path analysis found in the Advertising workspace.

• Explore: This is a tool for creating custom, in-depth analyses and visualizations, such as funnels or path explorations. While you can build custom journey reports, the pre-built, standard Conversion paths report is not housed here.

• Admin: This area is used to configure settings for your property, such as user permissions, data streams, and event tracking. You can set your property's default attribution model in Admin, but you do not view performance reports there.