If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

Analysis of Correct Answer(s)

• In Google Analytics 4 (GA4), every user interaction is measured as an event. This represents a fundamental shift from the previous Universal Analytics model. The GA4 event-based data model is designed for flexible, cross-platform measurement.
• Actions like loading a page, clicking a button, scrolling down a page, or making a purchase are all captured as distinct events. This unified approach allows GA4 to seamlessly track the user journey across both websites and mobile apps within a single property.

Analysis of Incorrect Options

• As hits: This is the legacy terminology from Universal Analytics (UA). In UA, interactions were categorized into different "hit types" like pageviews, events, and transactions. GA4 simplifies this by making everything an event.
• As sessions: A session is a higher-level metric that groups together all the events a user triggers during a period of activity. It is a container for events, not the individual interaction itself.
• As views: While GA4 does capture page_view and screen_view as specific types of events, the term "views" is not the universal unit of measurement for all interactions. In the GA4 model, a view is just one of many possible events that can be measured.