Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and determine how well they're succeeding or failing at each step?
Cohort explorations helps visualize these steps.
Funnel exploration helps visualize these steps.
Segment overlap helps visualize these steps.
Free form helps visualize these steps.
Explanation
Analysis of Correct Answer(s)
- Funnel exploration is the correct technique. It is specifically designed to visualize the sequential steps users take to complete a key task or conversion. By mapping out a "funnel" (e.g., View Item > Add to Cart > Begin Checkout > Purchase), you can see the completion rate and abandonment rate at each specific step. This directly helps you identify where users are dropping off in the process, allowing you to optimize the user journey.
Analysis of Incorrect Options
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Segment overlap is used to compare how different user segments relate to each other. It helps you see the intersection between up to three segments (e.g., how many mobile users are also new users), not the sequential steps they take.
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Free form is a flexible technique for building custom tables and charts to explore data. While powerful, it is not the specialized tool designed specifically for visualizing a multi-step user journey with drop-off rates.
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Cohort exploration groups users based on a shared characteristic, typically their acquisition date. It analyzes the behavior and retention of these groups over time, rather than their progression through a specific sequence of steps toward a single conversion.