The page_view event is triggered whenever a website visitor views any page on your site. But if you want to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface?

Analysis of Correct Answer(s)

The correct option is Create event. In Google Analytics 4 (GA4), the Create event feature allows you to generate a new event based on the conditions of another existing event. In this scenario, you would use this feature to define a new, more specific event (e.g., homepage_view) that triggers only when the existing page_view event occurs on a specific URL, such as your homepage. This is the standard and recommended method for creating custom events directly within the GA4 interface without modifying your website's code.

Analysis of Incorrect Options

• Modify event: This option is used to alter the parameters of an existing event as it's being collected. For example, you could use it to correct a typo in an event name or consolidate parameter values. It does not create a new, distinctly named event.

• Mark as key event: This function (formerly "Mark as conversion") is used to designate an already existing event as a business-critical action or conversion. You must first create the event before you can mark it as a key event.

• Import event: This is not a standard GA4 interface option for this purpose. Event importation typically relates to bringing in offline event data from other sources, not defining new on-site behavioral triggers.