What can Google Ads do with audiences from Google Analytics when these two services are linked?

Analysis of Correct Answer(s) - The primary benefit of linking Google Analytics with Google Ads is the ability to use audiences for ad targeting. You can create highly specific segments in Google Analytics based on user behavior (e.g., users who abandoned a cart, viewed a specific video, or visited certain pages). These audiences can then be imported into Google Ads to run highly relevant remarketing campaigns, showing tailored ads to users who have already shown interest in your products or services.

Analysis of Incorrect Options - Contacting for customer research: This is incorrect. The integration is designed for advertising and does not share personally identifiable information (PII) like emails or phone numbers. The audiences are anonymous, and you cannot use them to directly contact individuals for research. - Seeing industry benchmarking data: While Google Analytics has a benchmarking feature, it is separate from the functionality of shared audiences. Imported audiences are used for ad targeting within Google Ads, not for generating comparative industry reports. - Adjusting geotargeting: You apply geotargeting at the campaign level in Google Ads. While you can target an audience within a specific geographic area, the audience itself (which is based on user behavior) does not provide the data needed to adjust the campaign's geographic settings. You would use location reports for that purpose.