Which of these Google Analytics features would allow you to develop a dashboard to view analytics data alongside in-store customer purchase data that lives in another business application?

Analysis of Correct Answer(s) - The Data API is the correct feature for this task. The Google Analytics Data API provides programmatic access to GA4 report data. This allows you to build custom applications, such as a consolidated dashboard, by querying and retrieving your analytics data. You can then combine this data with information from other business systems, like in-store purchase records, to create a unified view of customer behavior.

Analysis of Incorrect Options - The Measurement Protocol: This protocol is used to send data to Google Analytics from various environments (e.g., a server or point-of-sale system). It's a data collection tool, not a data retrieval tool for building dashboards. - The Firebase SDK: This SDK (Software Development Kit) is used for collecting data from mobile applications and sending it to Google Analytics. Its purpose is data collection from a specific source, not accessing report data. - The Admin API: This API is used for programmatically managing Google Analytics account configurations, such as user permissions and property settings. It does not provide access to the actual report data (metrics and dimensions) needed for a dashboard.