Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?
Data streams
Roll-up properties
Organizations
Subproperties
Explanation
Analysis of Correct Answer(s) - Subproperties: This is a Google Analytics 360 feature that allows you to create a new property based on a filtered subset of data from a source property. You can define specific filter conditions (e.g., based on event parameters, user properties, or audience membership) to create a focused data set. This is perfect for granting specific teams or stakeholders access to only the data that is relevant to them, such as data for a particular region, brand, or product line, effectively creating a new data set for a specific audience.
Analysis of Incorrect Options - Data streams: These are the individual sources of data that feed into a property (e.g., a website, an iOS app, or an Android app). They are the origin of the data, not a tool used to filter it into a new set. - Roll-up properties: This GA360 feature does the opposite of what is asked. It combines data from multiple source properties into one aggregated property. This provides a high-level, consolidated view, rather than a filtered, specific one. - Organizations: This represents the highest level of the Google Analytics account hierarchy. It's an administrative container used to manage multiple accounts, users, and billing for a company. It does not deal with data filtering within a property.