You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. Where in Google Analytics 4 would you go to manage events, conversions, and audiences?
Go to Advertising.
Go to Explore.
Go to Reports.
Go to Admin.
Explanation
Analysis of Correct Answer(s)
The correct answer is Admin. The Admin section in Google Analytics 4 is the central hub for all account and property-level configuration and settings. This is where you perform foundational setup tasks rather than analyzing report data.
To address the scenario, you would navigate to the Property column within the Admin panel to find the specific management pages for:
- Events: To view all incoming events.
- Conversions: To toggle an existing event, like sign_up, to be counted as a conversion.
- Audiences: To create new audiences based on specific criteria, such as users who have completed the sign_up event.
Analysis of Incorrect Options
- Reports: This is the primary section for viewing standard, pre-built reports on user acquisition, engagement, and monetization. You view data here, but you do not configure it.
- Explore: This section is a suite of advanced analysis tools for creating custom reports and visualizations (e.g., funnels, path explorations). It's for deep-diving into your data, not for setup.
- Advertising: This workspace is dedicated to analysis of your marketing campaigns, attribution models, and conversion paths. While it uses conversion data, it is not where you define what a conversion is.