You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page?

Analysis of Correct Answer(s)

A custom dimension is the correct tool for this task. Here's why:

• Dimensions in Google Analytics are descriptive attributes or characteristics of your data. They provide context to your metrics.
• The "writer's name" is a piece of non-numerical, descriptive text (e.g., "Jane Doe") that categorizes the content on your blog.
• By implementing an event-scoped custom dimension for "writer_name" with your page_view events, you can collect this information for each article. This allows you to create reports that segment performance metrics (like Pageviews, Users, and Session duration) by each author.

Analysis of Incorrect Options

• Custom metric: Metrics are quantitative measurements, representing data as numbers or counts (e.g., number of downloads, videos watched, or ad clicks). A writer's name is a qualitative piece of text, not a number, making this option incorrect.

• Custom user parameter: This is used to define attributes about your users (e.g., their subscription level or login status), not the content they are viewing. The goal is to describe the article, not the visitor.

• Custom table: This is a reporting feature within the Google Analytics interface that allows you to build a customized report. It is used to display data, not to collect it. You would first need to set up a custom dimension to collect the writer's name, and then you could potentially use a custom table to analyze that data.