To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

Analysis of Correct Answer(s)

In Google Analytics, a dimension is an attribute or characteristic of your data. It provides descriptive context to your metrics. Dimensions are typically text-based and are used to segment, categorize, and analyze data.

• Device Type is a classic example of a dimension because it describes a characteristic of the users visiting your site. It answers the question "What kind of device did the user come from?" by providing values like "desktop," "mobile," or "tablet." In a report, you use dimensions to organize rows of data.

Analysis of Incorrect Options

• A metric is a quantitative measurement. It's the number that you count or measure, such as the number of Users, Sessions, or Pageviews. In this report, the count of users for each device type is the metric, while the device type itself is the dimension.

• A user is the entity being analyzed. The report is about users, but "Device Type" is the attribute used to categorize them, not the user itself.

• An event is a specific user interaction on your website or app, like a button_click, form_submission, or video_play. While a device type is associated with the user who triggered an event, it is not the interaction itself.