What are two ways optimization score can help marketers succeed?

Analysis of Correct Answer(s)

• Speeds up implementation for enhancements to campaigns. The optimization score provides proactive and actionable recommendations based on Google's best practices and campaign performance data. By offering specific steps for improvement, it significantly reduces the time and effort marketers need to spend identifying areas for enhancement, thereby accelerating the implementation process.
• Determines which campaigns to prioritize for improvements. The optimization score is an aggregate score calculated for an entire account, but it also provides individual scores and recommendations per campaign. Marketers can use this to quickly identify campaigns with lower scores or high-impact recommendations, indicating areas where applying improvements will yield the greatest benefit, thus helping them prioritize their efforts effectively.

Analysis of Incorrect Options

• Documents campaign budget for marketing teams. While optimization score might suggest budget-related recommendations (e.g., "increase budget for campaigns limited by budget"), its primary function is not to document or record campaign budgets. Budget documentation is typically managed within campaign settings or separate financial tracking systems.
• Uses Google AI to plan campaigns without the need for input. This statement is incorrect. While Google AI powers the recommendations that contribute to the optimization score, it does not fully plan campaigns autonomously or eliminate the need for marketer input. The AI provides suggestions for improvement; marketers are still responsible for reviewing, accepting, rejecting, or modifying these recommendations, maintaining strategic control over their campaigns.