What are three signals broad match uses to match Search ads with queries?

Analysis of Correct Answer(s)

Modern broad match has evolved to rely on a wide range of signals to understand user intent, not just the keywords themselves. This allows it to connect your ads to more relevant, high-performing queries.

• Language: Google Ads considers the user's language settings and the language of their query to ensure the ad shown is appropriate and understandable.
• Geographic: The user's location, both current and past, is used to interpret the intent behind a search. For example, a query for "restaurants" will be matched to ads for local establishments.
• Smart Bidding: This is a critical component. Broad match works best when paired with Smart Bidding because the bidding strategy provides powerful auction-time signals. Smart Bidding analyzes context like time of day, operating system, and the specific query's conversion likelihood to determine if a broad-matched search is valuable and relevant to your goals.

Analysis of Incorrect Options

• Interests: While user interests are used for audience targeting in other campaign types (like Display and YouTube), they are not a primary signal for matching a specific search query's intent on the Search Network. Broad match focuses more on the intent expressed in the search query itself.
• Device: The user's device is a very important signal, but it is one of the many contextual signals that Smart Bidding analyzes at auction time. Therefore, Smart Bidding is the broader, more accurate answer as it's the system that processes the device signal to inform matching and bidding decisions.