Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

Analysis of Correct Answer(s)

To successfully implement value-based bidding, a strong, accurate, and privacy-safe data foundation is essential. The three correct solutions work together to build this foundation.

• Global site-wide tagging: This is the technical prerequisite for all measurement. Implementing the Google tag (gtag.js) or Google Tag Manager across every page of your website ensures that you can capture a complete view of the user journey. It's the mechanism that collects the raw data needed for conversion tracking.

• Consent mode: This solution is crucial for respecting user privacy while maintaining data integrity. It adjusts how Google tags operate based on user consent for cookies. For non-consenting users, it enables conversion modeling to fill data gaps, providing a more comprehensive dataset for bidding algorithms to work with.

• Enhanced conversions: This feature increases measurement accuracy by securely using hashed, first-party data (e.g., email addresses) to attribute conversions that might otherwise be lost due to technical limitations like cookie restrictions. It strengthens the quality and volume of your conversion signals.

Analysis of Incorrect Options

• Broad match: This is a keyword targeting strategy, not a measurement tool. It helps you reach a wider audience but does not build the underlying data infrastructure for tracking conversions.

• Smart Bidding: This is the automated bidding strategy that uses the conversion data you collect. You must first build the strong measurement foundation with tagging, consent mode, and enhanced conversions so that Smart Bidding can function effectively. It is the consumer of the data, not a part of its collection foundation.