You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?
Google can automatically adjust your daily budget through AI to keep in alignment with your performance goals.
Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance.
Google's planning, campaign setup, and optimization tools can help set an average daily budget for your goals.
Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals.
Explanation
Analysis of Correct Answer(s)
Google Ads provides a powerful combination of planning and automation tools to help businesses with tight budgets achieve their goals.
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Planning and Budgeting Tools: Google offers tools like the Performance Planner that help you forecast how different budget levels will impact your performance. This allows you to set a strategic average daily budget that aligns with your specific goal of maximizing conversions. You are in control of setting the budget based on data-driven recommendations.
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Smart Bidding Strategies: Once your budget is set, Smart Bidding strategies are crucial for optimization. A strategy like Maximize conversions uses machine learning to automatically adjust your bids in real-time for each auction. This ensures your budget is spent as efficiently as possible to get the most conversions, directly addressing the core objective.
Analysis of Incorrect Options
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The concept of a "fixed daily budget" is inaccurate. Google Ads operates on an average daily budget, meaning your spending can be higher or lower on any given day, but it will not exceed your monthly charging limit.
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Google Ads AI does not automatically adjust your daily budget. The advertiser sets and controls the budget. The AI (through Smart Bidding) works within that budget to adjust bids, not the budget itself.