How many responsive search ads can you have in Google Ads?
There's no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
There's a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
There's a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
There's a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
Explanation
Analysis of Correct Answer(s)
This answer is correct because it accurately states two key rules for managing Responsive Search Ads (RSAs):
-
Ad Limit: Google Ads allows a maximum of three enabled RSAs per ad group. This is a platform limit and a best practice. Having a few high-quality RSAs allows Google's machine learning to efficiently test asset combinations and optimize ad performance. Too many ads can dilute the data and slow down the learning process.
-
Pinning Assets: The statement correctly describes the pinning feature. If you have essential text (like a brand name, disclaimer, or specific call-to-action) that must appear in every ad, you can pin it. Pinning a headline to Position 1 or 2, or a description to Position 1, guarantees it will be shown in that specific spot.
Analysis of Incorrect Options
- Five, Six, or No Limit: These options are incorrect because they state the wrong limit for the number of enabled RSAs per ad group. The official and recommended limit is three.
- Incorrect Pinning Logic: One option incorrectly suggests you must pin text to all three positions (Headline 1, Headline 2, and Description 1) for it to always appear. This is false; pinning to just one of these primary positions is sufficient to ensure its inclusion.