What does Performance Planner automatically do?

Analysis of Correct Answer(s)

The core function of Performance Planner is to provide a forecast of how your existing campaigns might perform under different spending scenarios. It uses machine learning, historical campaign data, and market trends to simulate auction dynamics. This allows you to:

• Explore how changes to bids and budgets can impact key metrics like conversions and clicks.
• Plan your advertising spend for upcoming periods to maximize your return on investment.
• Understand the potential outcomes of your budget decisions before you implement them.

Analysis of Incorrect Options

• Sets your ad budget for maximum growth: This is incorrect because Performance Planner is a forecasting and planning tool, not an automated implementation tool. It provides recommendations in a plan, but the advertiser must review and manually apply those changes. It does not automatically set the budget.

• Recommends the perfect ad structure for your budget: The tool's focus is on budget and bid optimization, not on campaign structure. It does not suggest changes to your ad groups, keywords, or ad copy.

• Uses machine learning to target new demographics: While Performance Planner leverages machine learning for its predictions, its purpose is not to discover or target new audiences. That is the function of features like Optimized Targeting or Audience Expansion.