Which two asset types can also be served as account-level automated assets?

Call asset

Dynamic callouts

Promotional callouts

Dynamic sitelinks

Explanation

Account-level automated assets are a specific type of asset that Google automatically creates and displays with your ads when they are predicted to improve performance. These assets are generated by scanning your website content and can be enabled for your entire account.


Analysis of Correct Answer(s)

  • Dynamic sitelinks: These are automatically generated by Google's AI, which analyzes your website to find prominent pages and creates sitelinks to them. Because they are automated and can be enabled at the account level, they fit the criteria perfectly.
  • Dynamic callouts: Google automatically pulls relevant, short phrases from your website's content (e.g., "Free shipping," "24-hour support") to serve as callouts. This is an automated process that can be applied across the entire account.

Analysis of Incorrect Options

  • Promotional callouts (Promotion assets): These require manual setup. You must specify the occasion, item, and promotional dates. They are not automated.
  • Call asset: This asset requires you to manually provide a phone number. Although it can be set at the account level, it is not dynamically generated by Google's systems.