Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign's optimization score?
It will improve by the end of the month.
It will improve by the end of the day.
It will gradually improve by the end of the week.
It will improve upon acceptance.
Explanation
Analysis of Correct Answer(s)
The Optimization Score is a real-time estimate of how well your Google Ads campaign is set up to perform. It is calculated based on factors like your campaign settings, status, and the potential impact of available recommendations.
- When you accept a recommendation, Google's system immediately recognizes that you have taken a step to improve your campaign's potential.
- Therefore, the score increases instantly upon acceptance. The score reflects the potential uplift from applying the suggestion, not the actual performance results which take time to accumulate.
Analysis of Incorrect Options
- The other options suggest a delay (end of the day, week, or month). This is incorrect because they confuse the Optimization Score with campaign performance metrics (like conversions or click-through rate).
- While it takes time to see if the performance of your campaign improves after making a change, the Optimization Score itself updates immediately to reflect that the recommended action has been taken.