The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?
Promote videos about the business mission.
Encourage consumers to purchase electric cars.
Increase email list signups from potential consumers.
Have more people view the company's website.
Explanation
Analysis of Correct Answer(s)
- Increase email list signups from potential consumers: This option is correct because the Leads campaign goal is specifically designed to encourage customers to express interest in your product or service by sharing their contact information. An email signup is a key lead generation action, as it allows the business to follow up with and nurture potential customers. Google Ads will optimize the campaign to find users who are most likely to complete this type of conversion action.
Analysis of Incorrect Options
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Encourage consumers to purchase electric cars: This objective aligns with the Sales campaign goal. The focus of a Sales goal is to drive direct transactions and revenue, which is a step beyond capturing a lead.
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Have more people view the company's website: This corresponds to the Website traffic goal. The primary aim is to drive clicks and bring more visitors to the site, not necessarily to capture their information.
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Promote videos about the business mission: This is related to goals like Brand awareness and reach or Product and brand consideration. These goals focus on building brand recognition and engaging users at the top of the marketing funnel, rather than generating immediate leads.