What are three efficient ways for marketers to apply recommendations that impact optimization score?

The Optimization Score is an estimate of how well your Google Ads account is set to perform. The Recommendations page provides actionable suggestions to improve this score. The question focuses on the most efficient ways to apply these suggestions.

Analysis of Correct Answer(s)

• Review and apply individual recommendations within each of the categories: This is a standard and effective method. It allows you to maintain control by evaluating each suggestion on the Recommendations page and applying only the ones that align with your marketing goals.
• Use "Apply all" to implement every recommendation with one click: This is a major time-saver. For a group of similar recommendations (like adding new keywords), Google provides an "Apply all" button, allowing you to implement multiple suggestions instantly. This is a key feature for efficiency.
• Opt in to apply certain recommendations automatically: This is the most hands-off and efficient approach for ongoing account improvement. You can select specific categories of recommendations to be auto-applied as they become available, ensuring your campaigns are continuously optimized without manual effort.

Analysis of Incorrect Options

• Review and apply individual recommendations in your Keyword report: The Keyword report is for performance analysis. While it provides insights, the dedicated Recommendations page is the interface designed for efficiently reviewing and applying optimization score suggestions.
• Review recommendations and make adjustments under campaign settings: This is an inefficient, manual process. The purpose of the Recommendations page is to provide a one-click application method, saving you from having to navigate to campaign settings to make changes yourself.