What are two types of value-based Smart Bidding strategies?

Value-based Smart Bidding strategies are automated bid strategies that use machine learning to optimize for conversion value in every auction. The primary goal is to maximize the total revenue or value generated from your ads, rather than just the number of conversions.

Analysis of Correct Answer(s) - Maximize conversion value: This strategy is designed to get the most total conversion value possible within your daily budget. It's ideal if your main goal is to maximize the revenue your campaigns generate. - Maximize conversion value with target ROAS: This strategy also aims to maximize conversion value, but it does so while trying to achieve a specific Target Return on Ad Spend (ROAS). This provides more control by setting a goal for the revenue you want to earn for each dollar you spend on ads.

Analysis of Incorrect Options - Target impression share: This is a visibility-based Smart Bidding strategy, not a value-based one. Its objective is to ensure your ads appear a certain percentage of the time at a specific location on the search results page. - Manual CPC: This is not a Smart Bidding strategy at all. It requires you to set your maximum bid amounts manually, lacking the real-time, auction-level optimization that defines Smart Bidding.