Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

Analysis of Correct Answer(s)

The Bid strategy report is the correct choice because it is a dedicated reporting tool within Google Ads designed to provide a comprehensive overview of your portfolio and standard (campaign-level) automated bid strategies. It is the specific location where you can find all three elements mentioned in the question:

• Bid Status: It clearly displays the current state of your strategy (e.g., "Learning," "Active," or "Limited"), which is essential for diagnosing performance issues.
• Performance Trend Over Time: The report includes a scorecard and charts that visualize key metrics, allowing you to analyze how your bid strategy has performed over a selected date range.
• Conversion Delay Reporting: This is a key feature of the report. It shows the typical time lag between a user's ad click and the resulting conversion, helping you better understand and evaluate the strategy's effectiveness.

Analysis of Incorrect Options

• Bidding keyword report: This report provides performance data at the keyword level. It does not offer a high-level view of the overall bid strategy's status or conversion delay metrics.
• Performance strategy planner: This is a forecasting tool for planning future budgets and estimating potential results. It does not report on the historical performance or current status of an active bid strategy.
• Auction analysis: This report provides competitive insights, comparing your performance to other advertisers in the same auctions. It focuses on metrics like impression share and overlap rate, not your internal bid strategy's operational status.