Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Analysis of Correct Answer(s)

Google Ads is fundamentally designed around three core principles to help businesses succeed. These principles ensure the platform is effective for both advertisers and users.

• Relevance: This is about connecting businesses with the right people at the right time. Google Ads achieves this by matching ads to user search queries and interests, ensuring the ads shown are helpful and pertinent to what the user is looking for.
• Control: Advertisers have significant control over their campaigns. They can manage their budget (with no minimum spend), choose where their ads appear, select specific keywords, and easily start, pause, or stop their campaigns at any time. This flexibility allows for precise campaign management.
• Results: The platform is focused on delivering measurable results. Advertisers only pay when a desired action occurs, such as a click on their ad. This pay-for-performance model allows businesses to track their return on investment (ROI) and understand the direct impact of their advertising spend.

Analysis of Incorrect Options

• Growth, reach, and traffic: These are common marketing goals and metrics that can be achieved using Google Ads, but they are not the foundational principles upon which the platform is built. They are outcomes, not pillars.
• Influence, awareness, and promotion: These are marketing objectives or campaign types. For example, building brand awareness is a goal, not an underlying principle of the Google Ads system itself.
• Sales, consideration, and integrity: Sales and consideration are stages in the marketing funnel that Google Ads helps influence. While integrity is a core value for Google, it is not one of the three officially stated principles for the Ads platform.