Assets assist in providing users with which two things they want from their search queries?

Analysis of Correct Answer(s)

Google Ads Assets (formerly extensions) are designed to enhance your text ads by providing additional, valuable information that aligns with a user's specific context and intent.

• Information based on their moment: This is a key function of assets. They add contextually relevant details that cater to the user's immediate situation. For example, a location asset shows a nearby store address to a user searching on their mobile phone, while a call asset provides a clickable phone number for someone who needs to speak to a business immediately. These assets deliver the right information at the right time.

• Product and service comparisons: Assets help users quickly evaluate and compare offerings directly on the search results page. Price assets display specific product or service costs, and structured snippet assets highlight key features or a range of services. This allows users to compare your value proposition against competitors' without needing to click on each ad.

Analysis of Incorrect Options

• Attractive imagery: While image assets do add a visual component, not all assets are image-based. More importantly, the primary goal of assets is to provide useful information, not just aesthetics. The visual aspect supports the informational goal.

• Relevant information: This option is too broad. While assets absolutely provide relevant information, the correct answers are more specific about the types of relevance they offer. "Information based on their moment" is a more precise description of how assets deliver tailored, timely relevance, which is a key concept in Google Ads training.