Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?
You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.
You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
Explanation
Analysis of Correct Answer(s)
The most effective method to both implement and test the performance of broad match keywords is by using Google Ads experiments. The One-Click Experiment Apply is a feature designed to simplify this process.
- It creates a controlled A/B test by duplicating your existing campaign and applying broad match to the new "experiment" version.
- Traffic is split between your original (control) campaign and the experiment, allowing you to directly compare performance metrics, including conversion data.
- This approach provides a reliable, data-driven way to assess the impact of broad match before committing to the change across your entire campaign.
Analysis of Incorrect Options
- Keyword Planner: This tool is for keyword research and forecasting. It helps you find new keywords but doesn't test the performance of match types in a live campaign.
- Keyword Match Types feature: This is not a specific testing tool. While you can view match types in your reports, this doesn't describe a structured method for testing the strategic impact of switching to broad match.
- Conversion Tracking: This is a prerequisite for measuring success, not a testing method. You must have Conversion Tracking enabled to analyze results, but it is not the tool you use to set up and run the test itself.