What's a benefit of using Smart Bidding with broad match?
Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time
Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
Explanation
Analysis of Correct Answer(s)
The combination of broad match and Smart Bidding is highly effective because it pairs wide reach with precise, real-time optimization.
- Broad match keywords allow your ads to show for a wide variety of relevant searches, ensuring you don't miss out on potential customers.
- Smart Bidding complements this reach by using machine learning to analyze numerous contextual signals in real-time during each auction. These signals include the user's device, location, time of day, search query intent, and more.
By processing these signals at auction-time, Smart Bidding determines the optimal bid for each specific user and situation. This ensures you are competing effectively in the auctions most likely to drive conversions, making the broad reach of your keywords efficient and profitable.
Analysis of Incorrect Options
- Budget: While your daily budget is a limiting factor for total spend, Smart Bidding's primary decision-making logic for individual auctions is based on conversion probability, not the budget itself.
- Ad group name: This is an organizational label used by the advertiser and has no direct influence on the automated bidding algorithm's auction-time decisions.
- Landing pages: Landing page relevance is an important signal for Quality Score and is considered by the system. However, it is just one of many contextual signals Smart Bidding uses. The correct answer is more comprehensive, as it encompasses all relevant signals, not just the landing page.