You're walking a new client through the basics of Google Search ads.
Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?

Question

Accepted Answer

Targeting, ad formats, and bid strategies

Answer

Queries, marketing goals, and Search ads

Answer

AI, bid strategies, and creatives

Answer

Queries, ad formats, and keywords

You're walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?