You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?
Using phrase match
Using keyword targeting
Using exact match
Using broad match
Explanation
Analysis of Correct Answer(s)
- Using exact match: This is the correct choice because exact match provides the most control over when your ads appear. By setting the keyword as
[Wonder Boots], your ad will only be triggered for searches that have the same meaning or intent as the keyword. This includes the exact search term "Wonder Boots" and very close variations like misspellings or singular/plural forms. This method directly fulfills the requirement to target searches solely for the product name, minimizing spend on irrelevant queries.
Analysis of Incorrect Options
-
Using broad match: This match type is designed for reach, not precision. Broad match would show your ad for a wide variety of related searches, such as "best boots" or "hiking shoes," which goes against the goal of targeting only the specific product name.
-
Using phrase match: While more restrictive than broad match, phrase match (
"Wonder Boots") would still trigger your ad for queries that include other words, such as "reviews for Wonder Boots" or "buy cheap Wonder Boots." This does not meet the requirement of targeting queries for only the product name. -
Using keyword targeting: This is a general term describing the practice of using keywords to show ads. Exact match, broad match, and phrase match are all specific types of keyword targeting. The question asks for the specific method to achieve the desired outcome, making this option too generic.