Which three factors impact a Search ad's auction-time ad quality?

Analysis of Correct Answer(s)

Ad Quality is Google's estimate of the quality of your ads, keywords, and landing pages. It's a critical component used to determine your Ad Rank in the ad auction. The three main factors that determine Ad Quality at auction time are:

• Expected clickthrough rate (CTR): This is Google's prediction of how often your ad will be clicked when shown. It's based on your ad's historical performance, indicating how compelling your ad copy is to users.
• Ad relevance: This measures how closely your ad's message aligns with the user's search query. A highly relevant ad directly addresses the user's intent, providing a better experience.
• Ad landing page experience: This evaluates how relevant and useful your landing page is to the person who clicks your ad. Factors include original content, ease of navigation, and transparency. A good landing page delivers on the promise made in the ad.

Analysis of Incorrect Options

• Ad Rank: This is the value that determines your ad's position, and it is the result of a calculation, not an input for Ad Quality. In fact, Ad Quality is a primary component used to calculate Ad Rank.
• Bidding strategy: Your bid is a separate component from Ad Quality. Your bid amount and your Ad Quality are the two main factors multiplied together (along with other factors) to determine your Ad Rank. Your bid represents what you're willing to pay, while Ad Quality represents the value you provide.