Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business's goals?

Analysis of Correct Answer(s)

The correct campaign objective is Leads. This objective is designed to drive valuable actions, or conversions, from potential customers.

• The business's primary goal is to have users fill out an interest form. This action is a direct method of generating a lead—a potential customer who has shown explicit interest.
• Choosing the Leads objective signals to Google Ads that your main priority is to find users who are most likely to perform this specific action. The campaign will then optimize bidding and ad delivery to maximize these form submissions.

Analysis of Incorrect Options

• Brand awareness and reach: This objective focuses on maximizing impressions and showing your ad to a large number of people. It's not optimized to encourage a specific user action like a form fill.
• Product and brand consideration: This objective encourages users to explore your products or services. While it can drive traffic, it's less focused on the specific conversion action of generating a lead.
• Website traffic: This objective's main goal is to increase the number of clicks and visitors to your website. It doesn't specifically optimize for what users do after they arrive, which in this case is the crucial form submission.