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What's one way Google AI helps marketers connect with potential customers?

Google AI defines business goals for marketers based on their offline conversion data.

Google AI understands nuance in human language and connects marketers with people searching for what they offer.

Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers' websites.

Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.

Explanation

Analysis of Correct Answer(s)

The correct option accurately describes a core function of Google AI in Search campaigns. Google's AI models are highly advanced in natural language processing. This allows them to understand the intent and context behind a user's search query, even when the phrasing is conversational or doesn't exactly match the advertiser's keywords.

  • By interpreting this nuance, Google AI can effectively match an ad to a user's needs. This is the fundamental technology that powers features like Broad Match, ensuring marketers connect with a wider, yet highly relevant, audience.

Analysis of Incorrect Options

  • Smart Bidding and quarterly predictions: This is incorrect because Smart Bidding operates in real-time. It uses AI to predict the conversion value of a query for each specific auction, not for a future quarter. Its purpose is auction-time optimization, not long-term budget planning.

  • AI defining business goals: This misrepresents the relationship between the marketer and AI. The marketer defines the business goals (e.g., increase sales, generate leads). Google AI's role is to help achieve those predefined goals by optimizing campaigns, not to set the goals itself.

  • Responsive Search Ads and website optimization: This is inaccurate because the primary function of AI in Responsive Search Ads (RSAs) is to test and optimize combinations of headlines and descriptions to create the most effective ad creative. It does not provide recommendations for optimizing the marketer's website or landing page.