You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads?

Responsive Search Ads (RSAs) work by allowing you to provide multiple headlines and descriptions. Google's machine learning algorithm then automatically tests different combinations and learns which ones perform best for various search queries, optimizing your ad's performance over time.

Analysis of Correct Answer(s)

• Greater flexibility: This is a core benefit of RSAs. Instead of creating multiple static ads, you provide a pool of interchangeable assets (headlines and descriptions). Google Ads then has the flexibility to assemble the most appropriate ad for each user in every auction, saving you time and improving efficiency.
• More relevance: With a wide range of headlines and descriptions, the system can dynamically create an ad that more closely matches a user's specific search query. This increases the ad's relevance, which can lead to higher Click-Through Rates (CTR) and a better Quality Score.

Analysis of Incorrect Options

• Lower eCTR: This is a negative outcome, not a benefit. The purpose of using RSAs is to test and optimize ad combinations to increase performance, including raising the Expected Click-Through Rate (eCTR). Note: The inclusion of this option as a correct answer may be an error in the question's provided key.
• Longer funnels: The length of a marketing funnel is related to the customer journey and conversion path, not the ad format itself.
• Less click-fraud: Click fraud detection is handled by Google's platform-wide security systems and is not a direct benefit of using a specific ad type like RSAs.