Which AI-powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?

Analysis of Correct Answer(s)

• Performance Max campaigns are Google's AI-powered, goal-based campaign type designed to help advertisers find more converting customers across all Google Ads channels and inventory.
  • They leverage Google's AI (including machine learning, automation, and bidding strategies) to optimize performance in real-time.
  • PMax campaigns offer unprecedented coverage by simultaneously running ads across:
    • Search (including text and Shopping ads)
    • Display Network
    • YouTube
    • Gmail
    • Discover feed
    • Maps
  • This comprehensive reach across Google's entire ecosystem is what gives PMax the greatest channel and inventory coverage compared to any other single campaign type.

Analysis of Incorrect Options

• Search campaigns: Primarily focus on showing text and Shopping ads on the Google Search Network and its partners when users actively search for relevant keywords. Their coverage is limited to search results.
• App campaigns: Are specifically designed to promote mobile apps across Google's properties like Google Search, Google Play, YouTube, and the Google Display Network. While broad for app promotion, they are not as encompassing as PMax for general conversion goals.
• Video campaigns: Focus exclusively on showing video ads on YouTube and Google video partners. Their inventory is restricted to video content environments.