A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)

Analysis of Correct Answer(s)

• Forecast the impact of different budgets to understand how performance may change.
  • Performance Planner is specifically designed to simulate and forecast how changes to your budget and bids can impact key metrics like conversions, conversion value, and clicks. It helps marketers understand the potential outcomes of various budget scenarios before implementation, allowing for strategic allocation of resources.
• Identify the opportunity size for upcoming seasonal periods of increased sales.
  • The tool helps identify potential growth opportunities by analyzing historical data and market trends, especially around seasonal spikes. It can suggest optimal budget adjustments to capture additional conversions and maximize ROI during periods of increased demand, providing insight into the "opportunity size" that can be unlocked with increased investment.

Analysis of Incorrect Options

• Review how much each keyword in a campaign has spent over the past month.
  • While reviewing past spend is crucial for analysis, this function is typically performed using Google Ads reports (e.g., Keyword reports, Campaign reports) for historical data, not Performance Planner. Performance Planner's primary role is forecasting and planning future budgets, not retrospective reporting of granular keyword spend.
• Understand which billing method is best suited for an account.
  • Performance Planner has no functionality related to billing methods. Billing methods (e.g., automatic payments, manual payments, monthly invoicing) are account-level settings managed within the Google Ads billing section and are entirely separate from budget forecasting and performance planning.