What are two key benefits of using the Insights page? (Choose two.)

The Insights page is a powerful tool designed to help marketers gain a deeper understanding of their advertising performance and market landscape, enabling data-driven decisions.

Analysis of Correct Answer(s)

• Uncover new consumer insights such as rising search trends and new converting audiences.

  • This is a primary function of an Insights page. It leverages large datasets to identify emerging patterns in user behavior, popular search queries, and demographic shifts. By highlighting these rising trends and new converting audiences, marketers can adapt their strategies, discover untapped market segments, and create more relevant campaigns that resonate with potential customers. This proactive approach helps in expanding reach and improving campaign effectiveness.

• Identify and diagnose performance issues to better run successful campaigns.

  • The Insights page provides a holistic view of campaign performance, often highlighting areas that need attention. It helps marketers pinpoint specific performance issues, such as declining ad efficiency, unexpected audience shifts, or underperforming keywords. By offering diagnostic information and sometimes even actionable recommendations, it allows advertisers to quickly understand why certain campaigns are not meeting goals and provides the necessary context to implement corrective measures for optimization and sustained success.

Analysis of Incorrect Options

• Optimize Search campaigns through insights specifically intended for that purpose.

  • While the Insights page certainly aids in optimizing campaigns, particularly Search campaigns, this statement is too broad and less specific than the two correct options. The true key benefits are how it enables optimization—by uncovering new insights and diagnosing issues. The page isn't solely or specifically a direct optimization tool; rather, it provides the intelligence needed for optimization across various campaign types, not just Search. The other options describe more fundamental benefits of what the Insights page reveals.

• Understand how much a marketer's competitors are spending each week.

  • Advertising platforms generally do not provide direct, granular data on competitor spending. Information about competitor budgets is highly confidential and proprietary. While an Insights page might offer some competitive benchmarks or industry averages, it will not disclose specific weekly spending figures for individual competitors. This type of detailed competitive intelligence typically requires specialized third-party tools, not native platform insights pages.